Research interview

Communications work and generative AI

I’m exploring how people do communications work in practice, and how generative AI may feature in that work. I’m interested in what you actually do — including ordinary, routine work — so there are no right or wrong answers.

Your responses will help me understand the experience of communications professionals and the role generative AI is beginning to play in their work. You’ll be able to review what you’ve said at the end.

Take your time. You can speak or type, whichever feels easier. Your answer doesn’t need to be polished. If you speak, you can pause, hesitate, correct yourself or think about what you want to say while you’re answering. You can leave the recording running while you do that. It’s all fine.

Please avoid naming individuals, clients or organisations, or sharing confidential information.

Research design

These questions were developed with reference to Government Analysis Function guidance on questionnaire design and respondent-centred research.

This research forms part of a wider study in partnership with Definition and Northern Comms Collective.